What is a Facebook Pixel?
Following from the last blog, I have had some questions about the Facebook Pixels so I thought my next blog should follow on from this to give you all a fighting chance when it comes to your Facebook and Instagram Ads.
So, what is a Facebook Pixel and how can it help you?
The Pixel itself is a piece of code that sits on your website and speaks to your Facebook Ad manager.
This piece of code is activated every time someone visits your website or carries out an action, such as adding an item to the basket or signing up for a newsletter.
It has 4 core functions:
- Measures website visitors, how many, who they are etc.
- It will allow the creation of custom audiences.
- You can measure conversions.
- And you can also use it to optimise your ad targeting.
Now if all that still sounds a little confusing, think of the pixel as your very own security team on your website. They keep track of everyone coming in, taking down details of them, what they get up to and how long they stay before leaving.
Please don’t think that your Pixel will actually provide you names, addresses, contact details etc of website visitors.
But what it will do is allow you access to those lists to create an audience.
In the same way, without using a pixel you could start an ad to target males under the age of male adults who like enjoy tennis, but you cannot see their exact details.
How easy is it to install a pixel?
It’s amazingly easy. Don’t forget Facebook, wants your ads to work. Not only do they want your advertising budget, but they want to provide the best customer experience to all users.
It’s as simple as asking your Facebook Ads manager to create a Pixel, copying the code it creates for you and pasting it into the header of your site or into specific plugins that can be added to WordPress sites.
I personally have used both methods of inserting the code into the header but also using a plugin, which inherently come with a few more bells and whistles!
Do you need a Pixel to run ads?
Technically, no! But why wouldn’t you want access to all that extra information and the ability to optimise your ad targeting? If only to retarget people who have visited your site in the last 7 days, it’s worth having that ability!
Ask yourself this… Do you have a website and looking to publish Facebook / Instagram Ads?
If it’s a yes, then you should have a pixel, once set up, it can happily run in the background, continually collecting data for you to use when you are ready to use it!
So, I hope that has given you a little bit of an insight into Pixel’s if you weren’t sure about them or in fact never heard of them.
Thanks for reading!